The country's backbone has always been looked down upon, creating a brand identity for the farmer and the maket will help lift this lost respect.
TRANSPARENCY IN THE SYSTEM
Developing a transparent system to eliminate potential harassment and corruption. This is where the 'justice' comes in.
CONNECTING URBAN TO RURAL
The project has an opportunity to abridge the disconnect between the rural and urban regions of the country.
Understanding the big picture and the reason behind picking up the project
how does one uplift the identity of the farmers?
UNDERSTANDING THE POTENTIAL
Impacts of such a market
These markets have the potential to impact their neighborhoods, at present and in the future. They act as the nucleus for built development and a hub for community engagement. Upon observation during my primary case studies, I realized how engaging such markets could be, their life is not just the crop but the farmers, buyers, transportation, domestic animals and the deeply flawed system.
Is the food provider of the nation but still lacks the necessary support.
Is harassed by the officials of the market committee and faces a disconnect from the functioning of the market.
Is disappointed with the experience of the market, considering it is the primary connection between the urban and the rural
Is disheartened when he travels back home.
A card that is a key for all transactions throughout the market, reducing the need for multiple permits and tickets. This helps in creating a central tracing system, thus reducing corruption.
TRANSPARENCY THROUGH A SMART CARD
The crops sold in the market have been used as inspiration for the facade. this pattern binds the market together through an aesthetic connection.
REFLECTION OF THE MARKET - INVITING APPEAL
In order to improve the functionality of the market, a system flow is designed keeping in mind the accessibility of trucks and pedestrians.
SIMPLE AND NON CHAOTIC FLOW
architecture scale model
TIMELINE 12 months
CLIENT mandi development authority of India
AutoCAD, Illustrator, Photoshop, Indesign, Rhinoceros
The wholesale market or mandi (native term) has been planned with a vision to act as a hub of trade and commerce in the agro-based industry and create a dialogue between spaces with a social character to provide engaging experiences for citizens. Further changing the stereotype of how the wholesale markets are interpreted by the public.
ABOUT THE PROJECT
Currently, the idea of a wholesale market is limited to a place to buy and sell crops, this program is extended to design a place that is a community engagement zone and becomes a nucleus for future development.
To create an immersive experience, not just for the farmer but also for the visitors, this is done through adding components as flower markets, community farming, cafes and restaurants.
AN EXPERIENTIAL SETTING
The long-term goal of the market is to cater to the current demands while keeping into consideration the need of future users.
FUTURE FOCUSED APPROACH
From the visitor's point of view, the entry is barren and uninviting. This gives an initial impression of dirty and unsanitary to the users.
During the case studies, I understood flaws in the internal system. The system is informal, leading to corruption and harassment towards the farmers
A wholesale market produces almost 15 metric tonnes of organic waste every year. Even then there isn't a waste collection or recycling plant in the complex.
Before jumping into the solution space, I had to experience the system in order to create a journey map and identify opportunity areas. This involved Subject Matter interviews, immersions and contextual inquiries.
EXPERIENCING THE SYSTEM
There is a need to improve the market space and system so that the farmers feel joy in visiting the markets and aren't cheated upon by officials
The initial thumbnail sketch helped in developing the design further through rigorous discussions with faculties and officials from the government department